Straits Union was set up in 1971 as industrial and commodities traders. 

 

In 1985, the company diversified its business, and was appointed authorized distributor for Gold Medal Products Co., industry-leading manufacturer and producer of fun food equipment and ingredients, from USA. 

 

Over the past 32 years, Straits Union has established itself as one of the leading importer and distributor of fun food products, namely, popcorn, gourmet popcorn, candy floss, waffles, cones, hot dog, shaved ice and nachos equipment and ingredients. 

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To date, Straits Union supplies to a majority of fun food clientele, including the cinemas, integrated resorts, private gourmet popcorn labels, event organisers, hotels, restaurants, bars, private clubs and associations.

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In November 2017, Straits Union launched its Pop’s brand with a pop-up store at the Festive Arts Theatre at Our Tampines Hub, a development owned and managed by People’s Association.

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In 2019, Straits Union was awarded the APAC Insider Singapore Business Awards, and in 2020, the Singapore SME 500 2020 award, by the Association of Trade & Commerce (Singapore).